Walton, the local electronic giant, sold out seven lakh units of refrigerator in the domestic market in three months from May to July.
During this period, the online sales of Walton fridge were also drastically increased following the coronavirus pandemic across the country.
According to local fridge traders, about 10 lakh units of fridge were sold during the period between Eid-ul-Fitr and Eid-ul-Azha. Of which, 7 lakh units were of Walton brand fridge.
Walton officials said there were some major factors behind the outstanding sales of fridge amid coronavirus pandemic.
Md. Tanvir Rahman, executive director and head of Walton Online Sales Department, said Walton emphasized on strengthening its online sales platform ‘E-plaza’ during the countrywide lockdown to stop widespread of coronavirus transmission.
Online customers were also offered attractive discounts on the purchase of Walton products from E-plaza, he said adding that Walton registered a record growth of 2000 percent in the online sales of Walton brand fridge, television, home and kitchen appliances.
Anisur Rahman Mallik, chief executive officer of Walton Refrigerator Department, said they strongly focused on two important factors that are manufacturing fridge considering the customers’ demand as well as improving the people’s living standard through delivering them products with the world’s latest technologies and lucrative designs.
At the production stage of Walton fridge various modern tools including Five S, Six Sigma and Kaizen are being used, he said and added that cutting-edge technologies and machineries are being used in every stages of QC (Quality Control) process, including QA, IQC, PQC and OQC stage for which customers are getting the best fridges of the market.
Walton Refrigerator’s Product Manager Shahiduzzaman Rana said Walton is displaying and selling over 100 models of frost, non-frost refrigerators, freezers and beverage coolers in the local market.
Frost refrigerators include attractively designed glass doors and BSTI’s ‘Five Star’ energy rated refrigerators with extensive energy saving inverter technology. Refrigerators run smoothly without stabilizers. Prices range from Tk 10,990 to Tk 80,900.
source: UNB
