Dhaka, Oct 7 – Bangladeshi multi-national brand Walton has started the season 5 of its Digital Campaign which is being conducted across the country to provide faster and best after-sales service to customers. Walton has announced various benefits including the scope of getting up to 200 percent cash vouchers along with sure cash-back for refrigerator customers under its Digital Campaign season 5.
Customers of Walton brand air-conditioners are likely to get 12-year equivalent electricity bill as free by registering their purchased product under its ongoing digital campaign.
The announcement came at a ‘Declaration Program’ held at the Walton Corporate Office in the capital on Monday (October 7, 2019). To avail these benefits, customers will have to register the products purchased from any Walton Plaza or distributors’ outlets or e-Plaza through SMS or online system.
They will then be informed of the cash voucher or cash-back through a return SMS, said a press release.
Executive Directors of Walton Group Eva Rezwana, Amdadul Hoque Sarker, Nazrul Islam Sarker, F M Iqbal-Bin Anwar Dawn, Ariful Ambia and Md Rayhan were present at the function hosted by Deputy Executive Director Firoj Alam.
Ariful Ambia said that through a digital registration process, details including customer name, phone number and model number of the purchased product are being stored on Walton’s server so that customers can avail quick after-sales service from any Walton service centre even if the warranty card is lost. Service centre representatives can also get customers’ feedback.
The benefits of up to 200 percent cash vouchers along with sure cash-back have been given to customers to encourage them in taking part in the digital registration campaign.
Golam Murshed, Chief Executive Officer of Walton refrigerator, said: “Walton has the ability to produce refrigerators with corresponding of habits, interests, standards and usage for customers of any country of any environment in the world. Many renowned global brands are importing our products and recently South-Korean brand Hyundai and a top Indian brand have signed agreements with us to sell Walton made refrigerators in the Indian market.”
Walton is now eyeing to spread its global market specially in developed countries like Europe, America and Australia. Talented and highly experienced local and foreign experts from Italy, Japan and South Korea are working relentlessly on design, production and marketing of Walton refrigerators, he added.
Shahiduzzaman Rana, Product Manager of Walton refrigerator, said: this year Walton had set a target of selling 2 million refrigerators in the local market. About 18 lakh refrigerators have already been sold out in the first nine months of the year which is 50 percent up from the same period of the previous year.
Walton has more than one hundred and a half models of direct cool or frost, non-frost refrigerators and freezers in the local market. The prices of these refrigerators and freezers are between Tk 10,000 to Tk 69,900. In addition to the cash purchase, customers can buy Walton refrigerators with EMI and instalment facilities.
This year, Walton has released BSTI’s five-star energy rating comprehensive power-saving inverter technology and eye-catching designed glass-door refrigerators. In addition, 563 litre inverter and side by side glass door non-frost refrigerators have received a tremendous response at the customer level.
Besides, one-year replacement facilities, Walton provides12-year guarantee for compressors. Walton has over 75 service points across the country to provide the best after-sales service.
Customers of Walton brand air-conditioners are likely to get 12-year equivalent electricity bill as free by registering their purchased product under its ongoing digital campaign.
Walton is building customers’ database to ensure faster after-sales service. For this, they are running a digital campaign across the country. On this occasion, Walton is conducting its Digital Campaign Season-5 from October 7 (Monday).
Under this campaign, various benefits including free electricity bill, sure cash-back with free installation are being provided for AC customers to encourage them to take part in the digital registration process, said a press release on Monday.
Market insiders say, Walton ACs are getting huge response from customers for the use of latest technology, accurate BTU and assurance of high quality, attractive designs, affordable price and nationwide sales and service network.
The inclusion of Ionizer technology in Walton ACs keeps the room dirt and bacteria-free along with cooling. The Smart and Inverter ACs of Walton save up to 60 percent electricity. The Turbomood of the compressor of Inverter ACs cools the room reducing its temperature quickly. In this technology, the speed of the compressor is controlled according to the temperature of the room through special programming of microprocessor installed on the PCB or motherboard of the compressor. World’s recognized environmental-friendly HFC free R410A refrigerant is used in Walton ACs.
Rust-resistant Golden Fin Color Technology is being used in condensers of Walton ACs which ensures the longevity of the cooling product. Besides, accurate BTU and six-month replacement guarantee lead Walton ACs to secure the top choice of customers.
Mohammad Tanvir Rahman, Executive Director and CEO of Walton AC, said that besides those benefits, customers can purchase Walton brand new ACs at 25 percent discount through exchanging any brand’s used ACs. In addition, Walton is also offering a 36-month installment facility with a down payment of only Tk 4,900. Walton is also providing 12-month EMI at zero interest, 6-month replacement guarantee and 10-year guarantee for Inverter AC compressors. Every air conditioner of Walton is released in the market after obtaining quality control certification from international standard testing lab NUSDAT-UTS.
He also said that Walton ACs are now being exported to various countries. Many world-famous brands including Hyundai and a top brand of India have signed agreements with Walton for importing its ACs.
Mofizur Rahman, Deputy Operative Director of Walton, said that Walton AC has its own international standard research and development department where skilled and talented engineers of the country are constantly studying the latest technology of AC.
He said that Walton is the first company that has introduced IOT-based smart ACs in Bangladesh which are controllable using mobile phones. That is, through ‘Voice Control’ or ‘Amazon Echo’, smart AC’s air conditioning can be extended, lowered, turned on or off without remote control.
At present, different models of split ACs under the series of Venturi, Riverine and Krystaline of Walton are available in the market weighing 1, 1.5 and 2 tons. The price of 1 ton split AC is Tk 36,900 while the prices of 1.5 tons vary in between Tk 45,900 to Tk 68,000 with 2 tons priced at Tk 56,900 to Tk 76,400.
Besides, Walton is producing 17 and 25 tons of VRF (Variable Refrigerant Flow) ACs for medium and large-scale installations including factories, corporate establishments, shopping malls, hospitals, educational institutions and residential buildings. – UNB
